New Music Video: Self Cherishing
Completed in one evening of shooting the new Self Cherishing music video for Herb & Jellyfish was produced, directed, and conceived by Kevin Fine and Bradford King. Kevin and I met on a few separate occasions at Metropolitan Sewer Service in Interbay where the shooting took place. The video needed to have a slowed down motion to work with the Steadicam so Kevin had boosted the speed of the song to make it roughly 20% faster. This means the band had to move and mouth the words to the song quicker. We spent several hours writing out the choreography so we knew how and when to move behind the camera. The results speak for themselves as you can see on http://herbandjellyfish.com. If you want to see the behind the scenes then visit YouTube.