CHOICE ARCHITECTURE

CHOICE ARCHITECTURE

The term choice architecture was originally coined by Richard Thaler and Cass Sunstein in their 2008 book 'Nudge: Improving Decisions about Health, Wealth, and Happiness.' Thaler and Sunstein have endorsed thoughtful design of choice architecture as a means to improve consumer decision-making by minimizing biases and errors that arise as the result of bounded rationality. This approach is an example of "libertarian paternalism", a philosophy endorsed by Thaler and Sunstein that aims to "nudge" individuals toward choices that are in their best interest without limiting choice.

LIAR

My mom once teased me about my table manners, saying, "What if the Queen showed up for dinner?" We were living in Italy in the 80s, so talk of the royal family was common. That memory got me thinking about what shaped me. Growing up with both Catholic and Baptist influences didn't exactly jive with the nihilistic and chaotic reality of day-to-day living, fueling my writing with frustration and anger. Comforts are nice, but can stifle creativity and don’t encourage the artist to, as 311 put it, "Come Original." The battle with inner doubts rages on; ego, fear, they’re paper tigers.